Prompt: Write a Product Launch Email Sequence
For Email Marketing Specialists
Level 1 — Free chatbot (ChatGPT or Claude) | Time: 10 minutes
The Prompt
Write a product launch email sequence for the following launch:
Product: [product name and one-sentence description]
Key differentiator: [what makes this different from alternatives]
Target audience: [who you're emailing — existing customers, new prospects, or both]
Price: [price point — helps calibrate the "sell" in each email]
Launch date: [date]
Pre-launch phase: [yes/no — do you want to build anticipation before the launch date?]
Incentive: [early-bird discount, bonus, limited availability, etc. — or "none"]
Brand voice: [tone descriptor]
Write a 7-email sequence:
1. Teaser (1 week before launch): Build curiosity without revealing everything
2. "Coming soon" announcement (3 days before): More details, build the waitlist if applicable
3. Launch day: The full announcement — lead with the key benefit
4. Feature deep-dive (day 2 after launch): Spotlight the most compelling feature with specifics
5. Social proof (day 4 after launch): Early customer reactions, use cases, results
6. Objection handling (day 7): Address the top 2-3 reasons people haven't bought yet
7. Last chance (final day of launch window): Urgency — close the window or end the offer
For each email: subject line (+ 2 alternatives), preview text, 150-word body, CTA.
Note which emails work best for specific audience segments (new vs. existing customers).
How to Use This
Start this 2 weeks before launch so you have time to review each email and add product-specific details the AI couldn't know (specific features, pricing nuances, real customer quotes).
The teaser email is the most underused. Most email marketers skip the pre-launch buildup and go straight to the announcement. A well-crafted teaser generates curiosity, opens, and replies — which all warm your deliverability before the big launch email.
The objection email (email 6) is the most valuable for conversions. The AI will suggest generic objections — replace them with objections your sales or support team actually hears. Real objections converted into real answers generate real sales.
Example: SaaS Feature Launch
Input:
Product: "Inbox Zero Mode" — a new AI-powered feature that auto-categorizes and prioritizes incoming emails based on your historical behavior
Key differentiator: Learns from your patterns, not templates. After 2 weeks, it's personalized to how you work.
Target audience: Existing paying customers who use the inbox feature daily
Price: Included in all plans (no upsell)
Launch date: March 30, 2026
Pre-launch: Yes
Incentive: None (free feature)
Brand voice: Conversational, excited, peer-to-peer
Sequence arc should accomplish:
- Tease: "Something is happening on March 30"
- Announce: "Meet Inbox Zero Mode"
- Deep-dive: Exactly how the learning algorithm works
- Social proof: Beta user testimonials + data ("Beta users cleared their inbox 3x faster")
- Objection: "What if I don't want it to learn my habits?" (privacy) + "Does it work for [use case]?"
- Last chance: "Turn it on before April 15 and get [bonus]"
Variations
For e-commerce product launches:
Change the sequence to: Teaser → Product reveal → Features + social proof → Limited stock urgency → Launch discount → Last day Add: "Include product photography descriptions in each email brief so our designer knows what visual to create."
For a content product (course, book, guide):
Add: "This is a digital product launch. Email 4 should be a detailed walkthrough of what's inside — a 'table of contents reveal' email. Email 5 should feature a transformation story from a beta user."
Works with: ChatGPT (free), Claude (free) — Claude handles multi-email consistency particularly well in long sequences