What you'll accomplish
You'll be able to research what competitors are doing, what's trending in a client's industry, and what seasonal moments are coming — in 5-10 minutes per session instead of 30-45 minutes of browser tab diving. Perplexity searches the current web and returns sourced summaries, so your email content actually references what's happening now.
What you'll need
- A Perplexity account — free tier works well for most use cases
- {{tool:Perplexity.plan}} subscription (Free tier (limited Pro searches); Pro: $20/month or $200/year; Enterprise Pro: $40/user/month) if you want faster searches and more depth
- A specific research question (you'll never stare at a blank search bar again)
- Time needed: 5-10 minutes per research session
- Cost: Free (or Free tier (limited Pro searches); Pro: $20/month or $200/year; Enterprise Pro: $40/user/month for Pro)
How-To Guide: Research Competitors and Industry Trends with Perplexity
Step 1: Create a Perplexity account
Go to perplexity.ai and click Sign up. You can sign up with Google, Apple, or email. The free plan gives you unlimited standard searches and a limited number of "Pro searches" per day (which use more powerful models for better answers).
What you should see: A clean search interface similar to Google, but with an AI that returns a synthesized answer instead of a list of links.