Use Grammarly's AI Rewrite for Email Copy Refinement

1. Open your email in your ESP editor (or Google Docs)
2. Click the Grammarly icon in the text area → full Grammarly panel opens
3. Find Adjust tone in the left sidebar
4. Current detected tone is shown (e.g., "Formal" or "Confident")
5. Click the target tone you want (Friendly, Direct, Urgent, Confident, Empathetic)
6. Grammarly shows what would change — review each suggestion and accept/reject individually

Best uses for email copy:

• Promotional emails: Use "Direct" or "Confident" — cut hedging language
• Re-engagement: Use "Empathetic" or "Friendly" — soften the ask
• Urgency emails (flash sales, expiring offers): Use "Urgent" — but review carefully so it doesn't tip into pushy

When a paragraph isn't landing:

1. Highlight the text you want to improve
2. Right-click → Grammarly → Improve It
3. Describe the improvement in plain English: "Make this more concise" / "Rewrite this to sound less salesy" / "Make the benefit clearer"
4. Grammarly proposes a rewrite
5. Accept or request another version

High-value use cases:

• Subject lines that feel flat (highlight → Improve → "Make this more intriguing")
• CTAs that feel generic ("Shop Now" → highlight → "Make this more specific to this offer")
• Openers that start with "We" (common error): highlight → "Rewrite to focus on the reader, not us"

Grammarly automatically flags:

• Long sentences (suggest splitting)
• Passive voice (suggest active alternatives)
• Redundant phrases ("in order to" → "to")
• Unnecessary qualifiers ("very," "quite," "really")

For email marketing where every word competes for attention, accepting these suggestions consistently tightens copy without manual editing time.